DISQUS

digidave · 9 months ago

Comments left out from Digidave's old typepad migration

* Dave Earley


I hadn't really noticed the five Daves before. Very nice. I didn't tackle the "personal branding" issue too much, but just put up a post linking the "individual journalist" to Clay Shirky's "Unthinkable" post the other day.

Definitely more thought has to go into the issue, but excellent post, and exactly what a lot of journalists are scared of doing - living their lives online.

And maybe in MSM there's just a bit too much dwelling on the perceived awesomeness of Rex Manning Day.

I'll collect my 10 Journo-points on my way out ;) Ah, missed the "intensedebate" comments below. Damn.

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Kristine

Great post. Totally agree that brand is too static, too inflexible. I prefer to talk about building online identity rather than brand. An online identity is genuine because it is me, more flexible than brand as people grow, change have ups and downs, for brands such natural parts of life are much harder. I can build an online identity on projecting who I want to be as well of course, useful for journalism students, but then I have to support it by consistent behaviour for it to be cerdible.

In many ways I've "inherented" these thoughts on identity vs brand from my friend Adriana who's very passionate about this, but the more I use social media, especially for my work, I see more and more how impoartant and useful they are. A recent post of Adriana's on this: http://www.mediainfluencer.net/2009/01/brand-as-i...

As a journalist I find all the time that it's so much easier to interact with people on my blog, where I'm only representing me, than on the site of my employer(s) where I'm supposed to represent the brand with all its connotations and history